China E-commerce

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China E-commerce Market Trend< China Analysis Report

According to 2012-2013 China E-commerce Report released by iResearch, China e-commerce market kept high growth and its GMV hit 8.1 trillion Yuan in 2012. In China e-commerce market segments, online shopping experienced the highest growth of 66.1%. Small and medium-sized enterprises’ business to business (B2B) market decreased slightly by 26.5%. Online travel booking market increased by 30% and its penetration rose to 6.6%. Seen from market structure, business to business of small and medium-sized enterprises (SME) and enterprises above designated size took over 80% share of the total e-commerce market in 2012, slightly falling compared with 2011. Share of online shopping mark...

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