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In China, Email Direct Marketing ROI beats SEO and Social Networks.< China Analysis Report

People say that Email Direct Marketing is dying, but the truth is the opposite. According to a research done by Ipsos-Reid, several conclusions worth consideration:  Email is still an active way of communication as 91% of the email recipients are checking email on a daily basis, and 66% of them would purchase when they see the advertising. (email APP is the most frequently visited APP on mobile devices) Email marketing is well received by the clients, 75% of the EDM users are positive about it. ROI is much higher than the total of SEO and SNS. ROI on EDM is 4.16%, on SEO is 2.6% while on SNS is 0.48%. (from @DCCI互联网数据中心)

http://www.eastlocal.com/blog/china-analysis-report/in-china-email-direct-marketing-roi-beats-seo-and-social-networks.html

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